ATMs can be found almost anywhere! You see them on the corner, along sidewalks, in bars, inside convenience stores and everywhere else in between…and they have a bigger purpose than dispensing money. ATM machines are valuable tools that can make big statements if they are effectively used to their full potential but it takes more than their standard appearance to make a difference. Check out these four reasons why branding your ATM is important!
1. Increase Awareness
Any business that has an ATM can utilize its ideal location to beef up their brand awareness with a vibrant and visually impacting wrap. Think about billboards you see every day: they grab your attention with attractive colors and interesting designs – now apply this principle to your ATM. By making your ATM standout, customers will notice which can lead to increased business.
2. Improved Machine Use
Complementing the above reason, a vibrant and branded ATM makes it easy to spot which results in enhanced customer convenience. If they can easily spot your ATM due to its appealing design, your ATM will experience more transactions that’ll boost your rate of return. After all, the purpose of your ATM is to provide customers with ultimate convenience and if you can make it easy to see, you’ll reap the rewards.
3. Differentiate From Competitors
The thing about running a business is that you have competitors who are also trying to target the same customers as you. This leaves you with the task of being different and showing consumers how your services are better. With this in mind, it goes the same with your ATM because more than likely, your ATM isn’t the only one on the block. You’ll want to capitalize on this opportunity to increase your ATMs competitiveness and a branded ATM can be your differentiating factor.
4. Reinforce Customer Connections
Customers love to feel connected and that applies to every aspect of their experience with your business. By branding your ATM, customers will be able to feel more connected to your services. Reinforcing your business message and keeping everything streamlined will go a far way to drive repeat and new business.
When you are looking for ways to revamp your business marketing strategy, consider how you will brand your ATM. Start fresh by searching for an ATM machine for sale and then working with a team of designers to complement the unit with your brand in mind!