The toughest thing about being a small business owner is attracting people to your business. It doesn’t matter if you own a small convenience store, a restaurant, or a tax accounting firm. Customers are your life blood, and if you don’t have enough, you could risk losing your business almost as soon as it starts. You most likely don’t have the funds for a large marketing campaign, so you’re going to have to get creative if you want to have people come out. If you’re ready to finally get more customers, follow these tips and you’ll have more business before you know it.
Have a good social media presence
Did you know that this year spending in online marketing has officially surpassed the amount spent on traditional advertising? Online marketing isn’t just for young people; customers of every age and background use the internet to shop. Having a good website is an easy way to find customers, but having a good social media presence would be even better. Take pictures of your business and be sure to show people your staff, your product, and other customers when you post. Also, make sure to have a complete profile so people can learn everything they need to know about what you do when they look at your Facebook, Instagram, or Twitter.
Be active in the community
If you’re a small business, your main customer base is going to be local residents. If you want to attract them to your business, show them that you’re a part of the community. Donate your goods or services to a charity event you believe in. Buy some ad space in the school’s playbill when they do their fall play. If you don’t want to do anything formal, simply show up at the next town hall or community gathering and introduce yourself. Showing people that you’re an active member in the community can make you seem like another trustworthy part of their town or city.That memory of you could mean the difference between them using your services or going to a chain.
Offer something extra
Sometimes, if you want to get people’s foot in the door, you have to think beyond typical sales and promotions. Sometimes, offering something a little different can help bring in the right people. Offer to validate parking, and you’ll see your foot traffic go up. Get ATM equipment so that people will stop in and take a brief look at what you do.